Exclusive hospitality lounge at New York’s Javits Center will highlight Qatar’s tourism, business, and sporting excellence while fostering global partnerships across sports and entertainment.
Doha: Visit Qatar and Qatar Airways have announced a partnership with Fanatics to showcase Qatar’s signature hospitality at Fanatics Fest NYC 2026 through an exclusive invitation-only lounge experience.
The event, scheduled to take place from July 16 to 19 at the Javits Center in New York City, will feature a premium hospitality lounge designed to facilitate high-level networking among corporate partners, C-suite executives, elite athletes, celebrities, and other influential guests.
The initiative forms part of the State of Qatar’s broader strategy to leverage sports and entertainment as platforms for cultural exchange and international collaboration, strengthening partnerships while promoting dialogue and cooperation across industries.
Qatar’s participation is supported by the strategic partnership between Fanatics and the Government Communications Office (GCO) of the State of Qatar, providing a platform to expand collaboration in sports, entertainment, retail, and fan engagement.
HE Sheikh Jassim bin Mansour bin Jabor Al-Thani, Director of the Government Communications Office, said Fanatics Fest NYC offers a valuable opportunity to engage influential audiences, strengthen industry relationships, and introduce visitors to the experiences that have established Qatar as a leading destination for tourism, business, and world-class sporting events.
Visit Qatar CEO Eng. Abdulaziz Ali Al Mawlawi said the organization’s return to Fanatics Fest NYC follows a successful debut last year and reflects Qatar’s commitment to building meaningful partnerships across sports, entertainment, and business. He noted that the event provides an ideal platform to showcase Qatar’s world-class tourism offerings, major sporting events, and opportunities for collaboration and investment.
Tucker Kain, Chief Strategy and Growth Officer at Fanatics, said the festival’s ability to bring together fans, brands, leagues, athletes, celebrities, and industry leaders makes it a unique global event. He welcomed Qatar Airways to the partnership alongside Visit Qatar, adding that the collaboration will deliver a standout hospitality experience while reinforcing a shared commitment to excellence and innovation.